(2) Are customer satisfaction and customer value interdependent or mutually exclusive? Can satisfaction occur simultaneously with low customer value?
customer satisfaction and customer value are extremely similar and i feel they are interdependent rather than mutually exclusive. For a customer to be satisfied with a product or service that they receive, it needs to bring some sort of value to the customer and the other way around because if a product brings value, the customer is then in turn satisfied. these two aspects of business go hand in hand and both have to coexist. Even if a product is cheap and has little value to its customer, it can still satisfy based on the customers expectations.
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