response to Kendra and Sean: Brands

today, there are thousands of products and thousands of different brands. so how do you choose just one? Branding is a major part of selling and customers will buy products based on brands they have preferred in the past. Kendra and Sean made a good point about how MacDonald s has become one of the largest known brands in the world today. the main reason for this is the fact they sell fast food that people enjoy for a very small price. i personally have bought cheaper items with no name brand that turn out to be perfectly fine, but most consumers are tricked into buying products with the most reputable brand. 

so What is the main reason people are loyal to brands?