response: Julianne B

Do you think a partnership with Product (RED) can improve Gap’s image? Is it a sign that they are making a commitment to corporate social responsibility or do you agree with critics who say their involvement is an attempt to spit-shine the company’s image while continuing to do business as usual?

I fully agree 100 percent that this joint venture with the product red campaign boosts gap's image. I feel these companies are working with things to better the community and promote awareness to where the funds actually go. when customers know their money is going to a good cause then they are more likely to buy the product. Corporations such as Gap are taking advantage of their position in society to try and better their communities. Many other major brands have done product red promos and it is seemingly taken off from other clothing brands to even alcohol.