Celebrity Endorsements

Have you ever bought something based on the fact it is branded by a famous celebrity? Of course you have, im sure we all have once or twice. the biggest example i can possibly think of is the Jordan brand. Micheal Jordan has created a global phenomenon just on a pair of shoes. just because of his stature and who he is, he was able to build the largest most popular brand of shoe. this goes for perfume and cologne, clothing, cars and many other lifestyle products. People view celebrities as people they want to look like so its only true that they buy specific products endorsed by specific celebs. This doesn't necessarily make it a better product either, its just a way where a company can charge more and generate more sales by using a famous person.

Do any of you agree with this? or do you feel you are benefiting from a product endorsed by a celeb?