Would you agree that public affairs is the most important form of public relations?
I definitely think that public affairs is the most important part of public relations. Companies and businesses want to make a positive impact and have a positive image in their community around them. Public affairs is an important part of a companies overall plan and should be integrated within their goals. it is likely to gain a much higher degree of interaction within their target audience and past customers. Having someone specifically working on publicity marketing is great idea to carry out and you want people to remember you and your products for a good reason. it also helps with company insight, knowing what the general public thinks of your company you can make improvements based on what your consumers thinks. a strong public affairs program is going to pay out in the long run.
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