Gender specific products

a lot of new ad campaigns are promoting their products as either for males or females when really it doesn't matter which gender you are to purchase and use the product. Dr. Pepper and Miller Lite have been the main culprits and i think it is wrong to advertise a beverage for only one specific gender. i know their are certain tactics behind it like trying to sell diet soda to men but do they have to bring it so far where their ads basically shut down the product to the wrong gender. i have posted a couple videos for you guys to watch and see what you think

Do you think that it is right for companies to advertise certain products towards one gender only?

http://www.youtube.com/watch?v=WCx1MDBBWkk