Do you think that Brand recognition comes only from advertising, or do the products also meet the standards the customer wishes better then available substitutes?
for me, action speaks louder than words and advertisements so i think its all about how satisfied the customer is with specific brands. The available substitutes may be just as functional and useful but certain products just work the best. Some people may get drawn in with the ads but it all depends on how satisfied i am as a customer. if i am happy with a specific brand i am going to stick with it. and when i recognize a brand and have a positive image its because i felt they created a successful product not just a cool advertisement.
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